I’m a Netherlands-based product designer with over 10 years of experience in e-commerce, fintech and digital marketplaces. At Hepsiburada, Pazarama and Softtech, I’ve worked on products used by millions—from shopping and discovery to checkout, payments, loyalty and after-sales.

My work combines hands-on design with product direction. I take problems from early discovery through prototyping, testing and delivery, working closely with product, engineering, data and customer experience teams. I use research and data to understand friction, challenge assumptions and balance customer needs, business goals and technical constraints.

Alongside product work, I’ve mentored designers, supported hiring and helped teams set clear goals. I enjoy helping others strengthen their thinking and craft while staying close to the details of the experience myself.