Hi, I’m Caglar. I turn complex journeys into clear experiences.
A product designer with 10+ years of experience in e-commerce and fintech, designing products used by millions. I combine hands-on design with product thinking, working closely with product, engineering and data teams while mentoring designers.
Selected Works
Freemium to Premium
Shaping a membership experience that reached 1M users in nine months.
Membership · Product strategy
An Entertaining & Rewarding Game Hub
Turning play into a scalable shopping channel, increasing monthly visitors by 138%.
Gamification · Engagement
Gamifying E-shopping, Mission System
Turning customer motivation into a scalable mission system that achieved a 10% conversion rate and generated 122K+ new orders.
Engagement · Product strategy
A More Welcoming and Secure Wallet Experience
Reframing a complex finance app around clearer paths and more useful everyday actions.
Fintech · Information architecture
A product-first redesign of WUNDER’s web and mobile store that has scaled with its culture since 2022.
Engagement · Product strategy